BGR REVIEWBGR REVIEW
Pay-After-Success · $0 upfront

Remove Negative Trustpilot Reviews Pay Only When Removed

We file policy-grounded cases with Trustpilot's Integrity Team for fake, defamatory, and off-topic reviews. Authorise $1 today to verify your card. You're charged $449 per link only after Trustpilot removes it.

How the process works
15,000+ businesses served 4.9 / 5 from 2,800+ reviews 5-10 day median takedown
Real Removal Result

Rebuild Your TrustScore

Before
3.6
Trustpilot
42 reviews
After
4.8
Trustpilot
39 reviews
Harmful reviews removed 3 of 5 links
+1.2
TrustScore
5-10d
Timeline
$0
If unremoved
The 4-step process

From a fake 1-star to a clean Trustpilot page

You do 90 seconds of work. Our case handlers do the rest — and only invoice when Trustpilot’s Integrity Team actually pulls the review.

STEP 1

Send us the review links

Paste the Trustpilot review URLs (up to 5 per order) and authorise a $1 hold on your card. Takes about 90 seconds. Nothing else is charged unless a review is actually removed.

STEP 2

We audit each review against Trustpilot policy

A senior case handler maps every review to a specific clause in Trustpilot’s Guidelines for Reviewers — not a real experience, defamatory, hate speech, off-topic, promotional content, or a suspected conflict of interest.

STEP 3

We file the case with Trustpilot’s Integrity Team

We submit through Trustpilot’s Report Review flow with a policy citation, a Content Integrity note, and (where applicable) a takedown request to Trustpilot Legal. Case history stays attached to your business profile.

STEP 4

You’re only charged for reviews Trustpilot removes

The moment Trustpilot pulls a review, the link flips to Removed in your dashboard and $449 is charged to the card you authorised. Reviews that stay live are never charged. Ever.

Why it matters

What a single fake 1-star quietly costs on Trustpilot

Trustpilot doesn’t weight reviews evenly. Recent low ratings hit your TrustScore harder, and TrustScore is what your category ranking, your rich snippets, and your paid-traffic conversion all depend on.

−0.5
TrustScore drop per fake 1-star

Trustpilot’s TrustScore uses a Bayesian average weighted by recency. A single new 1-star on a page with 40 reviews can drag a 4.6 down to 4.1 within a week — and category ranking with it.

$4,200
Avg. monthly revenue at risk

For a SaaS or ecom brand doing 60 sales a month at $700, falling from Excellent to Great on Trustpilot typically shaves 12–18% off conversion on paid traffic that lands on the reviews widget.

89%
Trustpilot visitors read the negatives first

Trustpilot’s own 2024 consumer research: nearly 9 in 10 shoppers open the 1- and 2-star tabs before making a decision. What sits on top of that filter defines your close rate.

Top 5%
Category ranking sensitivity

Trustpilot’s category leaderboards use TrustScore as the primary ranking signal. Dropping from 4.5 to 4.2 can push you off the first page of a competitive category entirely.

Cost of doing nothing

What A Fake Trustpilot Review Actually Costs You

One malicious review affects rankings, click-through, conversion, and lifetime revenue. The math almost always favours removal over damage control.

22%
of customers walk away

After reading a single 1-star review with no context or reply.

$50K
average annual loss

For local businesses with a rating dropped from 4.5 to 3.5 stars.

-70%
click-through rate

Listings under 4.0 stars lose the majority of organic clicks in Maps and Search.

9%
revenue lost per star

Harvard Business School study across 5,000 restaurants and service businesses.

The ROI Math

$449 to remove a review that costs you $50,000 a year

A typical service business earning $500K annually loses ~$45K when its rating drops one star. Removing 3-5 malicious reviews often pays back in the first week.

$0
Upfront
$449
Per success
$0
If unremoved
Which reviews we can remove

The Trustpilot reviews that qualify, and the ones that don’t

We only take cases we believe are winnable under Trustpilot’s public Guidelines for Reviewers. If a review doesn’t break a specific clause, we’ll tell you before you spend a dollar.

We can take these cases

Not a real customer experience

Trustpilot requires reviews to be based on a genuine buying or service experience. Drive-by 1-stars from people who never bought are the #1 removal category.

Competitor sabotage

Traceable to a rival brand, ex-employee, or coordinated review-bombing across multiple domains — a direct violation of Trustpilot’s conflict-of-interest rules.

Defamation or false claims

Statements presented as fact that are provably untrue and damage your business. Trustpilot Legal removes these on evidence, not on tone.

Harmful or hateful language

Slurs, threats, or targeted attacks on named individuals. Trustpilot removes these under its Harmful or Illegal Content guideline within days.

Off-topic content

Rants about a totally different company, political statements, or complaints unrelated to what you actually sell. Off-topic content is explicitly prohibited.

Personal information leaked

Full names of staff, phone numbers, home addresses, or private data. Trustpilot pulls these under its Privacy rules almost automatically.

Advertising / promotional content

Reviews used to promote a competing product, a coupon code, or an affiliate link. All prohibited under Trustpilot’s Commercial Content guideline.

Duplicate & manipulated reviews

The same account posting near-identical text, or reviews with obvious signs of paid manipulation. Trustpilot’s fraud team handles these under Integrity.

We won’t take these

Genuine 1-stars from real customers

A real bad experience isn’t a policy violation. The right move is a public reply — we’ll help you draft one for free.

‘It’s just unfair’

Trustpilot’s Integrity Team decides on policy, not sympathy. Cases filed on fairness alone get closed within 24 hours.

Reviews you simply disagree with

Disagreement isn’t grounds for removal. We’ll tell you at triage if a review has no policy hook — and we won’t take your money to try.

Red flags we look for

8 Signs A Trustpilot Review Is Fake

Before we file, our analysts audit every review against Trustpilot's written policies. If it matches one or more of these signals, it's a strong candidate for removal.

No purchase history

Reviewer never bought, booked, or visited - a policy violation on every major platform.

Copy-paste patterns

Same wording appearing across competitor pages within a short time window.

Wrong geography

IP or reviewer city has no logical connection to your service area.

Competitor sabotage

New account, one review, targeting only your business - a classic drive-by.

Off-topic content

Complaints about a different company, unrelated product, or personal grievance.

Wrong entity

Review posted on a duplicate GBP or old page you no longer operate.

Extortion attempts

Reviewer messaged you asking for a refund, discount, or free service to remove it.

Defamation & slurs

Named individuals, false criminal claims, hate speech, or profanity.

Trustpilot policy library

What Trustpilot Will & Won't Remove

Every takedown case we file cites a specific clause from Trustpilot's Guidelines for Reviewers. Reviews that match one of the 10 categories below have the strongest chance of removal.

Strong case

Reviews Trustpilot regularly removes

  • No genuine experience

    Reviewer never used the product, service, or purchased from you.

  • Harmful or illegal

    Threats, hate speech, or discriminatory language.

  • Defamation

    False accusations of criminal or unethical behaviour.

  • Advertising

    Reviews promoting competitors or containing external links.

  • Confidentiality violations

    Sharing employee names, PII, or customer data.

  • Conflict of interest

    Reviews from employees, family, or paid third parties.

  • Fake evidence

    Fabricated screenshots, transactions, or invoices.

  • Off-topic

    Content unrelated to your product or service.

  • Explicit language

    Profanity, slurs, or sexually explicit material.

  • Wrong company

    Review posted on the wrong Trustpilot business page.

Honest but negative

What we won't try to remove

  • Verified customer complaints

    Real transaction with genuinely poor experience.

  • Product criticism

    Honest opinions about features or quality.

  • Service delays

    Truthful reports of slow delivery or communication.

For honest negative feedback we recommend our review-response coaching and burial strategy - not takedown attempts that would violate platform terms.

Why BGR Review

Six reasons brands trust us with their Trustpilot page

$0 today, $449 only if Trustpilot removes it

A $1 card hold to verify you, then the card sits idle until Trustpilot’s Integrity Team confirms a takedown. No retainer, no monthly fee, no takedown — no charge.

Trustpilot’s own Integrity channels

Every case goes through Trustpilot’s Report Review flow, Content Integrity escalation, or Trustpilot Legal — no back-door tricks that get reviews reinstated three weeks later.

Senior case handlers, not templates

A named case handler owns your file end to end. Every complaint is written from scratch with policy citations — Trustpilot moderators bin obvious template filings on sight.

5–10 day median removal

Standard policy flags on Trustpilot resolve in a week or two. Trustpilot Legal escalations can take 3–4 weeks. You get a realistic ETA per link before we file.

Live per-link tracking

Each review is a separate status row in your dashboard: Pending → In Review → Removed. You always see where every case is, without emailing us to ask.

15,000+ businesses since 2019

US, UK, Canada, and 40+ industries. Every complaint reviewed by a senior handler before submission — sloppy filings get cases closed on arrival, and burn your credibility.

The honest answer

Is it legal to remove a Trustpilot review?

Yes — when the review breaks Trustpilot’s Guidelines for Reviewers or your local defamation law. Trustpilot is a Danish company operating under EU consumer rules, and it has a public, well-documented Integrity process for taking down policy-violating and unlawful content.

United States

Trustpilot honours defamation removal requests backed by evidence and the FTC’s 2024 guidance on deceptive reviews. Its US Integrity Team processes fake-review complaints under the same Guidelines applied globally.

United Kingdom

The Defamation Act 2013 and the DMCC Act (2024) give UK businesses a clear route to request takedown of untrue statements. Trustpilot regularly acts on solicitor letters citing these acts within days of receipt.

EU & Canada

As a Copenhagen-based platform, Trustpilot follows the EU Digital Services Act (DSA) takedown workflow. The DSA gives businesses a formal Notice & Action route for illegal or defamatory content that Trustpilot must respond to.

What we’ll never do

Impersonate you or the reviewer
Claim insider access to Trustpilot moderators
Report reviews as fake when they’re from real customers
Guarantee 100% removal — anyone who does is lying
Bottom line: we win Trustpilot cases the same way a reputation-focused solicitor would — policy citation, evidence, DSA-compliant filing. Nothing that puts your business or your Trustpilot page at risk.
Compared honestly

BGR vs. DIY vs. a reputation agency

No trick beats a well-cited Trustpilot Guidelines complaint. The only real question is how much time and money you burn getting there.

Upfront cost
$1 hold only
Free (your time)
$2.5k–$8k retainer
Charged if review stays live
$0
$0
Still billed
Per successful removal
$449 flat
$0 (if it works)
$1,800–$5,500
Median time to result
5–10 days
4–16 weeks or never
6–10 weeks
Guideline citations included
Every case
You research it
Sometimes
DSA / Legal escalation available
Yes, at no extra cost
Hire a lawyer separately
Yes, at extra cost
Live per-link dashboard
Per-link status
None
Occasional email
Named case handler
Yes
Account manager only
Risk to your Trustpilot page
None — guideline-based only
None if you follow policy
Varies wildly
After the takedown

The 5-Step Playbook We Run After Removal

Removal is step one. The next 30 days are about making sure the same attack can't happen again - and that new reviewers see the version of your Trustpilot profile you'd want them to.

Step 01

Lock down your profile

We audit your business page for open attack vectors - duplicate listings, unclaimed variants, and missing verification.

Step 02

24/7 monitoring turned on

Real-time alerts on new 1-2 star reviews so we can flag suspicious patterns within minutes, not weeks.

Step 03

Public reply playbook

We ghost-write measured, brand-safe responses to genuine negatives that convert readers into future customers.

Step 04

Positive review acceleration

Automated post-service SMS and email flows that push happy customers to leave verified 5-star reviews.

Step 05

Rating recovery report

Weekly dashboard showing star trend, keyword impressions, map-pack position, and reviewer velocity.

Under the hood

Exactly how a Trustpilot removal case is built and won

Case audit
8
Guideline categories screened

How we pick a winning Trustpilot angle

Every review is scored against Trustpilot’s 8 Guidelines for Reviewers categories — genuine experience, harmful content, conflict of interest, privacy, advertising, misleading claims, off-topic, or hate speech. If two or more categories apply, we lead with the strongest and stack the others as supporting evidence. Weak-angle cases get declined; filing losers burns credibility with Trustpilot moderators.

Evidence packaging
5–10 days
Typical response window

What actually goes in the Integrity complaint

Reviewer profile history, timestamps, cross-platform footprint, screenshots of guideline-breaking language, and a direct citation to the Trustpilot Guidelines clause the review breaks. Trustpilot’s Integrity Team processes thousands of complaints a week — the ones that get actioned are the ones that read like a compliance memo, not a rant.

Legal escalation
$0
Extra cost for escalation

When Report Review fails, we escalate to Trustpilot Legal

If Integrity rejects the flag and the review contains defamatory or false statements, we escalate through Trustpilot Legal or a DSA Notice & Action filing. For UK cases we can package a solicitor letter citing the Defamation Act 2013 — all included in the same $449 per link. No surprise invoices.

Re-appeals
Free re-appeals per link

Rejected once isn’t rejected forever

Trustpilot moderators are inconsistent between shifts — a case that gets rejected at 3am gets approved at 10am with the same evidence. We re-file with fresh angles up to 3 times per link at no extra charge. About 27% of our eventual removals only succeed on the second or third submission.

Confirmation & billing
48h
Window to review before billing

You know before we do — and only pay after

The moment Trustpilot pulls a review, your dashboard flips that link to Removed and a 48-hour clock starts on the $449 charge to the card you authorised. You get an email, a browser push, and can dispute the confirmation inside the dashboard if you disagree the removal was legitimate.

Answers

Trustpilot removal questions, answered straight

Today
$1 card hold only