Background
About Adam.
Adam spent his first six years agency-side in New York, running brand reputation programs for hospitality groups, multi-location healthcare providers, and legal firms where a single bad quarter of reviews could cost a location its lease or a partner their book of business. He learned early that reputation work is 20% craft and 80% operational discipline - the audits, the scoped briefs, the sign-off calls that stop a bad decision before it ships.
He joined BGR Review in 2021 to lead the client-facing side of the reputation practice: forensic audits, positioning briefs, and the 90-day operating plans that turn a fragile 4.1-star profile into a defensible 4.7. His repeat-engagement rate sits above 80% because he refuses tactics that don't survive Google's policy review or a customer's scrutiny.
Adam is the specialist most clients meet first. He runs the initial audit call, translates raw dashboard numbers into an in-brand response strategy leadership can actually sign off on, and stays as the named account lead through the full 90-day plan. When a competitor attack or a viral 1-star spike hits, he's the first responder assembling the containment plan, the response copy, and the PR-safe messaging leadership uses externally.
Reputation strategy is boring when it's done right. It looks like an audit, a scoped plan, a response system, a weekly report - not fireworks. Fireworks usually mean somebody took a shortcut a platform is about to punish.
Every response you publish is a public commitment. That's why nothing goes out under a client's name unless it would still make sense read out loud in a courtroom, a customer meeting, or a newsroom.
