TrustScore-safe verified reviewers, invitation-linked pacing, and named-order references that lift TrustScore rank fast. First live review in 3-5 days.
We route each invitation to reviewer profiles that match your product, price point, and customer geography so every review reads like a real Trustpilot customer, not a template.
Client-side reviewer briefs (CEO, COO, VP Strategy) covering scoping quality, engagement pace, and deliverable specificity - never dollar-value outcome claims.
Finance-leader personas covering onboarding, reporting cadence, HMRC/IRS deadline handling, and advisory responsiveness without disclosing client-specific numbers.
GC and founder personas covering contract turnaround, regulatory clarity, and jurisdictional coverage without referencing privileged matter detail.
Talent-leader personas covering shortlist quality, time-to-hire realism, and candidate-experience feedback across role bands.
Sales-leader personas covering pipeline discipline, CRM hygiene work, and playbook rollout - never hitting-quota guarantees.
Ops-leader reviewers covering process mapping, vendor negotiation, and inventory-flow work with realistic project-length detail.
Founder and exec-team reviewers covering session cadence, framework clarity, and one-to-one accountability rhythm.
CFO and founder personas covering deal-team responsiveness, DD depth, and post-close support without revealing deal terms.
Every reviewer, every invitation source, every posting cadence is set up so your TrustScore lifts without triggering a consumer alert or a manual review.
Every B2B reviewer interacts with your public service surface (services page, case-study page, pricing model, or a scoped discovery call) before writing. Invitations post from the invited bucket via BGR's verified sender domains, mirroring how a real client-success team would trigger post-engagement review requests. Nothing about the workflow sits outside Trustpilot's transparency norms for active professional-services merchants.
We brief out claims that trip buying-committee red flags or Trustpilot moderation, including guaranteed ROI, guaranteed savings figures, named-competitor comparisons, and any claim the reviewer would not have first-hand basis to make. Reviews read as client-operator perspective, not marketing copy - which is exactly what a procurement team's third-party trust check is looking for.
A retained-consulting review reads nothing like a fractional-executive review. We build separate persona briefs per engagement model (project, retainer, fractional, day-rate, outcome-linked) so the review base mirrors your actual client mix instead of collapsing every client into one generic buyer template.
Every review posts to your live Trustpilot business profile so your CX and partner teams keep full merchant right-to-reply, dispute-filing, and Trustpilot take-down request paths for anything that ever needs attention.
Practice areas, engagement models, ICP mix, procurement-sensitive language, and the industries you refuse to serve. 20 minute call with your marketing or partnership lead.
Persona briefs built per practice area and engagement model, then paired to reviewer profiles with verifiable LinkedIn work history in the buyer role you actually sell to.
Invitations sent from BGR's verified sender domains. First live review typically posts inside 48 hours from a practice-matched reviewer.
Reviews land on a curve that mirrors your real engagement close-out cadence across practice areas, blending into the invited-to-organic ratio expected of an active firm.
Full campaign report with TrustScore delta, per-practice-area breakdown, screenshot bundle, and any replacements under the 30-day guarantee.
"We lost three seven-figure RFPs in a quarter because procurement flagged a 3.4 TrustScore. BGR rebuilt it to 4.7 across two practice areas in ten weeks and the same procurement teams put us back on the shortlist. The review base does more heavy lifting than our sales collateral now."
Buying committees for consulting, accounting, and legal services have quietly shifted where they check third-party reputation. Case-study pages get skimmed; references get called after shortlisting. Trustpilot gets checked before shortlisting - because it is the one third-party surface where a five-figure procurement analyst can, in ninety seconds, decide whether your firm even makes the RFP invite list. Here is what that shift means for how a B2B campaign should be shaped.
A procurement analyst reading a Trustpilot review knows within one sentence whether the reviewer has done business with a firm like yours. 'They scoped a 12-week finance-transformation retainer' is credible. 'Great service, would recommend' is not. Every B2B brief we write includes at least one engagement-shape detail because that specificity is exactly the procurement filter.
For B2B service firms, review recency does more work than volume. Twenty reviews from the last six months converts better than sixty reviews with the last one nine months ago - because procurement reads 'no recent reviews' as 'no recent clients'. Our pacing keeps a steady drip so recency stays inside 4 weeks year-round.
A review written by a named client sponsor (with permission) that describes a real engagement outcome outconverts a generic 5-star review by 4-5x on procurement conversion. We build 20-30% of every B2B campaign around named-sponsor briefs where your client-success team can coordinate reviewer permissions with real clients.
Counterintuitively, enterprise buyers trust process descriptions more than outcome claims. 'They ran weekly steer-cos with the executive team and shipped every deliverable to timeline' converts far better than 'They saved us $2M'. Process language reads as verifiable operator experience; outcome language reads as marketing. We keep briefs firmly on process.
Every reviewer holds an aged Trustpilot account with a natural review history across unrelated categories, real name, and a stable device fingerprint.
Invitations sent from IPs and email domains that match your buyer geography, so Trustpilot's fraud detection reads them as organic customer feedback.
Drops paced to lift your TrustScore in a curve that matches real order volume - never a spike that draws a consumer alert.
We never touch your customer list. Reviewer briefings are written from your public product pages and your intake form only.
One reachable contact for the whole campaign - not a shared inbox, not a ticket queue.
Live invitation log, screenshot bundle, TrustScore delta, and pacing recommendation for the next drop.
Yes, and increasingly so. Enterprise procurement checklists now include third-party review sources alongside references and case studies, because references are curated by the vendor and reviews are not. Trustpilot sits alongside G2 and Gartner Peer Insights as a trust source that appears in vendor risk assessments - especially for firms selling into regulated industries where an independently visible reputation is now a de facto procurement requirement.
B2B reviewer profiles need verifiable professional histories, not just aged consumer accounts. Our B2B pool is briefed on your service scope, ICP, and engagement model, and we route reviewers from three distinct buyer personas per firm - economic buyer, day-to-day sponsor, and end-user. Reviews focus on scoping quality, engagement pace, deliverable specificity, and renewal reasoning, which is what buying committees actually read for.
Yes. Reviewers can name the practice area, engagement type, industry vertical, and deliverable format. What they will not do is name the client's own company, disclose contract values, or make guaranteed ROI claims - those trip both Trustpilot moderation and enterprise procurement red flags immediately.
Yes, once your TrustScore is above 3.5 with enough recent reviews for Trustpilot to syndicate. Stars appear on Google organic for '[firm] reviews' and '[firm] vs [competitor]' queries, and on Google Ads seller ratings on eligible accounts. Comparison queries are where a large share of B2B evaluation traffic lands, and stars against your brand consistently move click-through from those queries by double digits inside 4 weeks.
Yes. Global firms typically run a primary brand profile plus regional profiles (UK, US, DACH, APAC) to match local buyer preference. We run parallel campaigns with country-matched reviewer routing, per-profile pacing, and one account manager owning the full portfolio with per-region reporting.
Every B2B campaign includes a 30-day free replacement guarantee. If a live review is removed inside that window, we replace it at no cost with a fresh practice-matched reviewer holding a verifiable LinkedIn history in the buyer role. Our sustained live-review rate on B2B campaigns sits at 97.5%, so replacements are the exception rather than the pattern.
Yes, and it is one of the highest-return moments to run one. A newly-launched boutique with zero reviews will lose almost every competitive RFP at the vendor-vetting stage regardless of team pedigree. We build a starter cohort of 20 to 30 practice-matched reviews across your top 3 buyer personas, paced over 30 to 45 days, so by the time your first inbound RFP hits the profile it already reads as a working firm with a real client book.
Yes. We map invitation pacing against your existing organic invitation calendar so the invited-to-organic ratio never spikes in a way Trustpilot's Transparency Report benchmarks would flag. Most B2B firms run our campaign as a permanent baseline underneath their in-house post-engagement review requests, not as a replacement.
Pick a package and we start invitation routing in under two hours. 30-day replacement guarantee on every review.